Sac-Made connects Sacramento’s diverse artists, makers, craftsmen, and creatives by building relationships within the community, growing awareness of the local makers, and providing opportunities for entrepreneurial growth. By building an accessible platform to find local makers, we narrow the gap between artist and consumer – creating tangible ways in which to celebrate our city’s unique cultural and creative identity.
Creating the Sac-Made brand was a process of love and respect for the city of Sacramento and it’s makers. Drawing inspiration from architecture, signage, landscape, fashion and culture, the concept manifested into a design that felt simple enough to be adopted by the community, yet recognizable and meaningful to the people and art it is meant to support.
I was approached to design the brand from the amazing folks that won the 2017 Sacramento Creative Economy Grant with the concept of bringing Sac-Made to life. My role in the project included brand positioning, brand design, and web design. Honored to work on this one.✌️
Stardust Vintage Rentals
Stardust Vintage Rentals offers antique and unique event rentals, decor, and styling, with a natural and whimsical aesthetic. Based out of Big Sur, it was easy to gather inspiration from the epic beauty of the mountains and the sea. As a fairly new company, Stardust needed a brand identity system to give them an inspiring, bohemian, Big Sur look. As anyone who has ever been to Big Sur knows, it's a pretty darn magical place.
In the tiny, artsy, fishing town of Moss Landing lies the gem of a shop, Driftwood. The owner and creator is a Moss Landing designer who felt the urge to open a shop to fill the niche of modern, chic, beachy, and handcrafted goods in the small coastal town. I had the opportunity to help create and brand this lovely establishment. Additionally, I illustrate and screen print original designs for products to sell in the shop ranging from t-shirts to tote bags.
Sea Stars creates memorable food for weddings and private parties. They focus on using organic and sustainable meat, seafood and produce from local sources and foods foraged in the wilds of Big Sur and the farmers' markets year round to showcase unique, seasonal ingredients. With a style that is whimsical and pretty, substantial and hearty, each dish is made from scratch and from the heart. The logo incorporates hand drawn calligraphy and a rustic, hand illustrated wreath consisting of native plants of Big Sur. Vintage Big Sur postcards were a main inspiration for this project–from the grainy photo quality to the vintage coloring.
While working at Fern Design Studio, my co-worker and I noticed that the community of Moss Landing, California was lacking it's own local identity. Moss landing is a quiet harbor town on the pacific coast full of creative, hard working, beach-loving individuals. We wanted the town to have a voice and so the small publication, The Moss Lander was born. Truly a community effort, stories range from local events to environmental issues. After the first issue was a huge success, we made hats, tote bags, stickers and postcards to compliment the publication which are currently selling at the local Moss Landing boutique–Driftwood.
Andrew Dolan is the artistic comic book genius behind The Surf Hound Comic. For the release of his newest book, I collaborated with Andrew, incorporating his characters and kooky hand drawn typography in the posters, flyers, social media, and buttons. The event was a huge success and included a book signing, local food, live music, art, and good vibes.
My good friend, Chad Golda, is an extremely talented artist, musician, and poet. He approached me to help with the design and layout of his second poetry collection, Other Book. Drawing inspiration from his first collection, the design was kept minimal and clean, allowing the poems to be the center of attention.
Second Harvest Food Bank
Working with Second Harvest Food Bank has been a truly humbling experience, reminding me how fortunate I am to have food on my table every night. The non-profit focuses on reaching out to low-income families that need help getting food. Most of the food they collect and donate is fresh produce, encouraging their clients to eat healthy. The goal of the annual report was to share the food bank's accomplishments and client stories throughout the year in a clear, friendly, modern way.
Grand Rapids, Michigan is full of creative people making inspiring art. CurioCity was an event that took place during Michigan – Land of Riches, a temporary site-specific art exhibit aimed at facilitating dynamic collaborations between art, design, education, business and cultural communities of Grand Rapids. Held at the old Grand Rapids Public Museum, the event featured many artist's site-specific artwork, performances, and the fine art fashion show: CurioCity. The fashion in show was inspired by the old museum's exhibits and ranged from deer antler dresses to peacock feather headpieces. The whimsical affair called for a hand-illustrated, Michigan-inspired design.
CalFresh helps low-income families and individuals purchase groceries, yet only about half of those who are CalFresh-eligible in Santa Clara and San Mateo counties are enrolled in the program. Second Harvest Food Bank's "Text4CalFresh" campaign objective was to encourage low-income Latino and Vietnamese community members to enroll in CalFresh by introducing a new text messaging program to these communities. The creative needed to convey the message of CalFresh being a safe and beneficial program in a relatable, friendly, welcoming, culturally appropriate way. Marketing materials included posters, flyers, postcards, digital ads, and print ads.
I had the opportunity to create the identity for the California Counterdrug mission. The objective was to create a symbolic, energetic logo to represent the California team and the important intelligence work they produce.
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In 2011, a long-time abandoned office building right in the heart of downtown Grand Rapids, Michigan was temporarily transformed into a site-specific art and design exhibit. Collaborating with a colleague of mine, we were immediately inspired by the beautiful, faded paint peeling off the walls of the empty building to create an installation for the exhibit. The installation represented the form of the building literally subtracting from the walls and forming a booklet. The paint chips seemed to "float" away from the walls engaging with the audience as they made their way through the space. The building ended up inspiring the art and the art, in turn, enhanced the building.